Importance of Alexa Ranking

Alexa is a web traffic monitoring system that works by analysing traffic data that is collected through a variety of sources.  This data is collected both through the Alexa toolbar and through an integrated Alexa app that webmasters can place on their web pages that report back to Alexa on who and how many are visiting your site.  Unlike many other rankings, it is better to have as low of a numerical ranking as possible: Google, the most visited website in the world, currently has a rank of #1, while Facebook (the second-most popular) is ranked #2, and so on.  This article will outline how the Alexa system works and how it can be used to your advantage.


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