Basics of Alexa

Alexa is meant to be representative of web traffic and not a total measurement; through a series of tools, Alexa collects data which is fairly representative of how web traffic flows and makes projections accordingly.  While Alexa may only be monitoring 10% of web traffic at any one time, this is a large enough cross-section to accurately determine the rank of most larger websites (Google for example, measures #1 in both instances).  Alexa can be thought of as a “poll of the internet”, collecting data from enough sources to make calculations on web traffic and rankings without having to gauge every single visitor to every single site.

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